“Customer satisfaction is achieved when his perception and expectations have been met and surpassed and it’s valuable to him”
BALANGA CITY, Bataan – About 60 small and medium local entrepreneurs have attended a one-day seminar workshop on increased productivity through excellence in customer experience service held at the Crown Royale Hotel the other day.
Ms. Crispina Almonte, a consultant of the University of the Philippines (UP) Institute for Small Scale Industries, stressed during the seminar-workshop the capability building programs of the Small-Medium Enterprises Roving Academy (SMERA) and the Department of Trade and Industry (DTI-Bataan) in preparation for more challenging and highly-competitive business ventures with the upcoming Asean trade integration.
She said the driving forces changing the business landscape need creative and innovative approaches with the notion of highly computerized system of information, outsourcing ingenious streams and intense competition since membership in the Asean has opened up to its members an aggregate market far bigger than its 600 million strong consumer base.
The retired UP business professor said small and medium entrepreneurs should craft a culture of service excellence however, it requires people to make that dream a reality.
Customer satisfaction is achieved when his perception and expectations have been met and surpassed and it’s valuable to him, Ms. Almonte explained during the seminar – workshop with the owners of different business enterprises in the province.
With the expanding Asean market and bilateral free trade agreements with six partners, business opportunity expects to improve for the benefit of small and medium enterprises with vastly improved exportable products and services, Prof. Almonte added.